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In this project we decided to represent a more modern aspect of soccer through the exploration of a more digital language. We started researching in the digital graphic language of video games and tv.
A R T W O R K
In order to give this brand identity a videogame appereance, shiny and metallic textures were applied to the original club crest logo. Also, other Alianza Lima symbols, such as the shapes of a crown and stars were added to communicate the identity.
"Corazón Alianza" (Heart for Alianza)
We carry out the campaign tagline as if it were the buttons of a game menu, inspired by video games
A R T W O R K
Alejandro Villanueva "Matute" Stadium, located in La Victoria, Lima.
Phrases related to their club songs that encourage them - Background inspired on video game visuals
Phrases related to their club songs that encourage them - Background inspired on video game visuals
The characteristic flag with the acronym "AL"
T E A S E R
Video prepared for the club's official social networks, players and influencers related to the club helped raise awareness about the introduction of the new Alianza Lima jersey presentation.
A R T W O R K
I Corazón Alianza (Heart for Alianza)
We carry out the campaign tagline as if it were the buttons of a game menu, inspired by video games.
II Crest and Symbols
In order to give this brand identity a video-game appearance, shiny and metallic textures were applied to the original club crest logo. Also, other Alianza Lima symbols, such as the shapes of a crown and stars were added to communicate the identity.
III The Jersey
Design legacy with more than 100 years of history, Alianza Lima has become a staple of peruvian history. The jersey carries the traditional blue stripes.
SPONSORED POST
SPONSORED STORIES
PRESS
A R T W O R K
Big screen presentation video were created for the Nike's flagship store in Lima, Perú
Actual photos from the streets of Lima, Perú.
Including the representative blue and white lights, days before Alianza Lima's final national cup match!
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Relation between the last year campaign and the new one.
P A R T I C I P A T I O N
⟡ Design of the artworks with concept development
⟡ Animation of the shirt and 3d elements.
⟡ Creation of 3d support elements (star, crown and flag animation).
⟡ Creation of promotional videos, teaser, sponsored posts, stadium and flagship Nike store video.
C R E D I T S
Client: Nike Football
Football REgional Brand Marketing Manager: Jean Carlo Padilla
Sports marketing Specialist: Jose Noguera
Agency: TODAY
Production: Manuel Arias
Account executive: Michelle García
Art Direction: Karem Albirena
Graphic Design: Juan Montanchez & Daniel Montanchez
Animation: Juan Montanchez & Gonzalo Casas
Illustration: Daniel Montanchez
